Since the start of 2024, Close To Monday, one of the most promising synth-pop duos on the rise, has captivated audiences and steadily grown their fanbase with a series of monthly single releases. Today, the European duo, composed of singer/songwriter Ann and musical producer Alexander, unveils their latest single, “Different.”
The track is a bold statement against the growing dominance of virtual interactions over real-life connections, offering a fresh perspective on the digital age. As the new school year begins and discussions around banning cellphones in schools to foster more in-person interactions gain traction, Close To Monday’s message is more relevant than ever. Alongside this release, they are thrilled to announce their first-ever set of U.S. tour dates this September, where fans in Seattle, NYC, Minneapolis, and more will have the opportunity to experience Close To Monday live for the first time.
With “Different,” the duo confronts the troubling trend of substituting genuine emotions and unique identities with the pursuit of digital validation and fleeting social media trends. The single continues to showcase Close To Monday’s ability to push the boundaries of electronic music by seamlessly blending darkwave pop with modern techno production.
Their music invites listeners on a journey of self-discovery and introspection, delving into a world shaped by infinite possibilities. Lyrically, their songs explore the depths of internal experiences—where hopes, anxieties, and joys reside—creating a world where our phantoms thrive. On “Different,” Alexander, the maestro of synths, opens with a driving beat that sets a relentless pace, fueled by a thundering kick drum and an insistent rhythm that anchors the track with a steady, unyielding pulse.
As the music progresses, searing icy synth lines float above a backdrop of shimmering arpeggios reminiscent of 80s synth-pop, weaving through the mix and adding an intense yet uplifting layer to the composition. He creates a perfect canvas for Ann’s entrancing, ethereal voice, which delivers introspective lyrics exploring themes of alienation and yearning for authenticity in a digital world.
Together, they craft a track that is both compelling and thought-provoking—a call to action set against a backdrop of intense driving techno, best described as hypnotic synth-art-pop. The single “Different” is a call to break free from the pressure to conform to trends and seek “likes,” urging listeners to embrace real emotions, relationships, and experiences. It highlights the millions who have replaced face-to-face communication with screen time, losing touch with what makes them truly unique.
“We’re deeply troubled by how people are increasingly viewing their uniqueness through the lens of trends just to gather likes,” the band explains. “Instead of expressing their true feelings, people are adopting those that generate more online engagement, gradually losing their individuality by blending into trends.”
As “Different” hits the airwaves, its message resonates with growing concerns about social media’s impact on mental health, particularly among young people. Close To Monday’s new single underscores the importance of authentic connections in an increasingly digital world. “Our song ‘Different’ is about taking a step back and challenging the status quo—about being brave enough to forge your own path and celebrate your uniqueness.” In crafting their own sound, Close To Monday takes their own advice by refusing to be confined to a single genre while not following any trends. They have forged a musical identity uniquely their own. Their distinctive style draws comparisons to iconic 80s electronic artists like New Order and Dead Can Dance as well as contemporary acts like CHVRCHES and Boy Harsher.
Yet, Close To Monday creates music that defies categorization—much like the unique experiences and emotions they explore in their lyrics. Their continued success has solidified their position as a breakthrough duo in the global electronic music scene, making them “ones to watch” for both fans and industry insiders alike. Previous singles worth checking out include the majestic ‘Phantom,’ the haunting single “Stranger,” and “Leaves.” — I hope you find this version clear and engaging!
